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Family. Freedom. Values.

Your weekly guide to the best of local Florida.

Discover Florida businesses and experiences that reflect your values.

FREE weekly guides sent to your inbox.

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what is our ethos?

ἦθος (Ä“thos): The character, guiding values, and spirit of a community.

For us, it’s about family, tradition, and living with intention. The small choices we make every day matter, especially where we spend our time and money.

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At Ethos, we believe in supporting the businesses and experiences that feel good to stand behind: places built on quality, honesty, community, and care. The kinds of places you’re proud to recommend and return to.

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Each week, we highlight where to go, who to support, and what’s worth your dollar. So you can spend wisely, live with purpose, and build a life grounded in what matters most.

The Ethos Family

Your weekly guide to thoughtful Florida living.

Discover → Family-friendly events and uplifting community activities.

Support → Local, family-owned, and mission-driven businesses worth standing behind.

Shop → Trusted products and brands that prioritize quality, integrity, and everyday goodness.

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